Scratch was born from a love of making people smile. Since I was little, I've loved to bake for other people...I loved creating recipes and sharing my ideas and experiments with anyone who would try. Today, I still love that process, but it's WE and TEAM, not I! We love new flavors and new combinations. We love to be challenged. In all of that testing and baking, we learn about you...our customers. We learn your likes and dislikes. We learn about your lives and families and events. You've brought us into your life and allowed us to share in some of your most favorite moments. That...that's why we do this.