Make-A-Wish Iowa’s Jolly Holiday Lights is transforming for 2023!

We invite you to join us in our new location at the Outlets of Des Moines. This year’s event will feature incredible lights-to-music displays that guests can immerse themselves in as they walk through a winter wonderland while shopping for friends and family. We are excited to announce our Wish Shop will be back this year and open for business at The Outlets of Des Moines! We have already talked to Santa and he has cleared his busy holiday schedule and is excited to join us again at the Wish Shop and during several special shopping events throughout the Jolly Holiday Lights season from November 18th – January 7th.
Jolly Holiday Lights continues to be one of Make-A-Wish Iowa’s top fundraising events, allowing us to grant wishes to children fighting critical illnesses across the state. Together we’ve granted more than 4,300 wishes and plan to grant over 200 wishes each year to local children when they need it most.
You can light up a child’s life by becoming a Jolly Holiday Lights sponsor.
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Central Hall: Lights to Music Show Sponsor
$60,000Featured sponsor of our flagship Lights to Music Show located in the middle of the Outlets. The Central Hall of the Outlets is also home to the food court and Outlets of Des Moines Christmas Tree.
- Featured as a Major Sponsor on all Jolly Holiday Lights signage throughout the Outlets
- (2) Extra Large Stars featuring sponsor logo in center walkway at the Outlets
- Custom sponsor page with link to company website on JollyHolidayLights.org
- (4) Social Media posts featuring your company and highlighting the Central Hall Music Show
- Complimentary tickets to Wish Reveal & Tree Lighting Kick-off Event on November 17th
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Perimeter: Lights to Music Show Sponsor
$30,000Each overhead canopy will feature a Lights to Music show.
- Featured as a Lights to Music Show Sponsor on Jolly Holiday Lights signage in the walkway under one of four canopy shows
- Extra Large Star featuring sponsor logo in walkway at the Outlets
- Custom sponsor page with link to company website on JollyHolidayLights.org
- (2) Social Media posts featuring your company and highlighting the Lights to Music show
- Complimentary tickets to Wish Reveal & Tree Lighting Kick-off Event on November 17th
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Light Up the Jolly Holiday Lights Sponsor
$20,000Presenting sponsor for our kick-off event, November 17th to include a wish reveal and tree and display-lighting. This exclusive, ticketed event will be the first opportunity for guests to enjoy the new Jolly Holiday Lights experience at the Outlets of Des Moines.
- Naming rights to the kick-off event: “Your Name” Jolly Holiday Lights Wish Reveal and Display Unveiling
- Featured as major sponsor on Jolly Holiday Lights signage in center section of the Outlets
- Star featuring sponsor logo in walkway at the Outlets
- Custom sponsor page with link to company website on JollyHolidayLights.org
- (3) Social Media posts featuring your company and highlighting the November 17th kick-off event
- Complimentary tickets to the sponsored Jolly Holiday Lights Wish Reveal and Display Unveiling event on November 17th
- Opportunity to provide in-kind support for electrical event needs
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SOLD - Wish Shop Sponsor
$20,000The Wish Shop is back for 2023! This year’s Wish Shop will include photos with Santa, fun merchandise and Make-A-Wish Iowa logo gear.
- Opportunity for a promotional table or products onsite during the event
- Logo and design featured on "Photo with Santa" selfie stand
- Star featuring sponsor logo in walkway at the Outlets
- Featured as major sponsor on Jolly Holiday Lights signage in center section of the Outlets
- (3) Social Media posts featuring your company and highlighting the Wish Shop
- Complimentary tickets to the Jolly Holiday Lights Wish Reveal and Display Unveiling event on November 17th
- Listed with logo on JollyHolidayLights.org as an Event Sponsor
- Custom sponsor page with link to company website on JollyHolidayLights.org
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Sip & Shop Night at the Outlets – Presenting Event Sponsor
$10,000Grab your spouse or closest friends, call a babysitter, and come enjoy a night out of last-minute shopping with a cocktail in hand! Join us for a fun night of the best of both worlds - shopping and making a difference!
- Naming rights to the event: “Your Name” Sip & Shop at Jolly Holiday Lights
- Opportunity for a promotional table onsite during the event
- (3) Social Media posts featuring your company and highlighting the Sip & Shop event
- Complimentary tickets to the Jolly Holiday Lights Wish Reveal and Display Unveiling event on November 17th
- Listed with logo on JollyHolidayLights.org as an Event Sponsor
- Custom sponsor page with link to company website on JollyHolidayLights.org
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Breakfast with Santa at the Outlets – Presenting Event Sponsor
$10,000Bring your family for an exclusive Breakfast with Santa and shopping event. This ticketed event is the perfect opportunity for children to share their wish lists with Santa while enjoying a delicious breakfast while parents enjoy shopping and beverages.
- Naming rights to the event: “Your Name” Breakfast with Santa at Jolly Holiday Lights
- Opportunity for a promotional table onsite during the event
- (3) Social Media posts featuring company and highlighting the Breakfast with Santa event
- Complimentary tickets to the Jolly Holiday Lights Wish Reveal and Display Unveiling event on November 17th
- Listed with logo on JollyHolidayLights.org as an Event Sponsor
- Custom sponsor page with link to your company website on JollyHolidayLights.org
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Santa Paws: Pet Photos with Santa - Presenting Event Sponsor
$10,000Bring your furry friends to the Wish Shop for photos with Santa! This ticketed event is a chance for pet owners to have their pets take a picture with Santa while supporting Jolly Holiday Lights!
- Naming rights to the event: “Your Name” Santa Paws: Pet Photos with Santa at Jolly Holiday Lights
- Opportunity for a promotional table onsite during the event
- (3) Social Media posts featuring company and highlighting the Santa Paws: Pet Photos with Santa event
- Complimentary tickets to the Jolly Holiday Lights Wish Reveal and Display Unveiling event on November 17th
- Listed with logo on JollyHolidayLights.org as an Event Sponsor
- Custom sponsor page with link to your company website on JollyHolidayLights.org
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Light Display Sponsors
$3,500 - $11,000Sponsor a display at Jolly Holiday Lights. Choose from many different holiday themed or animated displays and arches which can be found online at the Jolly Holiday Lights Display Sponsor Directory.
- Featured on JollyHolidayLights.org with personalized sponsor page and logo linked to your company website
- Logo featured on large star in walkway at the Outlets
- Sponsors $6,000+ receive recognition on Jolly Holiday Lights signage at the Outlets
- Sponsors $8,000+ receive complimentary tickets to the Jolly Holiday Lights Wish Reveal and Display Unveiling event on November 17th
- Sponsors $8,500+ receive a social media post featuring company and highlighting their display
- Custom sponsor page with link to your company website on JollyHolidayLights.org
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Corporate Star Sponsors
$2,500Align your company with Make-A-Wish Iowa and help Iowa wishes come true this holiday season.
- Star featuring company logo along walkway at the Outlets during Jolly Holiday Lights
- Special recognition alongside a wish family’s story on JollyHolidayLights.org
- Logo or name listed on JollyHolidayLights.org with link to company website
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Star Sponsors
$750Honor or remember a loved one with a star at Jolly Holiday Lights.
- Star featuring In Memory or In Honor of text and custom name along walkway at the Outlets during Jolly Holiday Lights
- Special recognition alongside a wish family’s story on JollyHolidayLights.org
- Logo or name listed on JollyHolidayLights.org
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In-Kind Sponsors
In-KindIn-kind sponsors provide donated materials and services to ensure we can maximize every dollar raised. In addition to services like snow removal, advertising and electrical, we also need supplies like zip ties, tape, electrical cords, spotlights and candy canes.
- Recognized on JollyHolidayLights.org as an in-kind sponsor
- Promoted on social media as an in-kind Jolly Holiday Lights sponsor
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